TRUWAY
Two people in TRUWAY pieces on a street corner beneath the Lorong Halimah sign

WHO IS
TRUWAY?

IT STARTS CLOSE TO HOME.

TRUWAY is a local brand, born in a kampung around a small coffee shop, built around the idea of finding our way.

It started close to home, with a few people, a simple idea, and the belief that every journey begins somewhere.

Campaign

A male in the TRUWAY Hoodie and a female in the TRUWAY Tee on the street
A female in the black TRUWAY Tee with a TRUWAY tote at a café
A female in the black TRUWAY Hoodie on an escalator

First release

TRUWAY FIRST ISSUE

The first pieces we made. Simple, built to last, and worn the way we live.

SHOP FIRST ISSUE